Ben Franklin Says Be Kind
Fran CareyIf you've ever taken a sales training class, one of the things you were probably taught was the Ben Franklin Close, in which you write the question on the top of a piece of paper, then make a column for Pros and one for Cons. Here is why you should at least try to be kind, or, at worst, indifferent.
| Why be kind | Why be unkind |
| Costs nothing | Costs the energy to be rude |
| Enhanced sense of self worth | Loss of face, self esteem |
| Looks good in front of the neighbors | Looks bad to outsiders |
| Accords with most spiritual traditions | Goes against most spiritual traditions |
| People like you better | Nobody likes a jerk |
| We are all connected | Hurting others hurts you |
So, on the whole, it is less trouble to be kind, and makes you the hero in your own eyes. Benjamin Franklin says be kind!
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